In health more than any other sector, the ‘cheapest’ inevitably ends up costing more. Poor quality supplements may be less expensive but in the long run, your health will pay the price.
Clear, transparent and documented information is the key to making educated choices. There are so many schools of thought and fanciful theories on nutrition-related matters that we have always made scientific information an absolute priority. But this no easy task. Nutrition and biochemistry are complex subjects which are difficult to communicate in lay language without compromising on scientific rigour. It’s why so few health professionals attempt it, forcing consumers interested in nutrition to search almost surreptitiously for information themselves.
We make around 60% of our products in the United States and 40% in Europe. Despite the unfavourable exchange rate, the American market remains by far and away the global benchmark for nutritional supplementation and we develop many products there that we simply wouldn’t be able to in Europe. Our main distribution centre is in the Netherlands, with a second centre in the US. Our administration and customer services have been located in Luxembourg for more than 15 years. This set-up is admittedly rather complex but it gives us flexibility, resilience and reliability.
The most common dietary allergies involve foods that feature widely in our diet, such as eggs, milk, nuts (almonds, hazelnuts, cashew nuts…), shellfish, peanuts, celery, etc. These are all included on an EU regulations list of common allergens, and we are committed to alerting customers when they are present in our supplements.
As we are keen to offer you natural-source ingredients, some of our supplements unsurprisingly contain ingredients included on this list. Our krill oil supplement obviously contains shellfish, just as our excellent supplement Celery 3nb contains celery seeds. That’s precisely why they’re so popular.
Rest assured, however, that you’ll never find any synthetic allergens in our excipients.
Since we first entered the European supplementation market 32 years ago, we at SuperSmart have placed innovation and excellence at the heart of our operations. Over the years, this fundamental principle has allowed us to sustain an exceptionally diverse catalogue of supplements. You’ll find:
At SuperSmart, you’ll never find:
Unlike the excipients added to processed foods, those used in medicines and dietary supplements are needed:
Most capsules are made from a compound called hydroxypropylmethylcellulose (HPMC), ‘recognised as safe’ for food use by the FDA and the European Union (1). Though its name sounds somewhat unnatural, it actually comes from plant cellulose, and no chemical additives or animal-source products are used in its processing (thermogelation).
Our choices are primarily motivated by the results of research though we also draw on natural and traditional medicines, which are currently booming. Once discredited, they are now seen as pioneering and are being considered more and more by the scientific community. Research is not just highlighting the mechanisms of action of the various medicinal plants that make up their pharmacopoeia, it is validating the foundations behind them. Thus recent research has shown that traditional systems of medicine were right when they supported the idea of a strong and complex relationship between mind and body: there is an indisputable link between our state of mind and the secretion of various substances (hormones, proteins, neurotransmitters) that affect our long-term health. And this link is sufficiently strong that stress and depression are associated with a significantly-increased risk of cancer.
As a general rule, breaking open a capsule or crushing a tablet does not cause any serious problems, though it’s not ideal. It usually means the active substances inside are released faster – increasing the risk of side effects – and that the body does not absorb the ingredients as efficiently.
1 Days
The shipping & delivery is quite efficient to me !
LEUNG Wing Chau
3 Days
Easy to deal with, good website and excellent product
STONEHOUSE Kim
3 Days
Well from my placing order to delivery !!!
DILLON Patrick M
4 Days
Site easy to handle, Information clear and simple, price affordable, quick delivery
Paulo Teixeira
6 Days
Bon service
Keith Ross
8 Days
Excellent product and delivered at a good price
Jim
9 Days
I bought super ashwagandha, super Maca, and adrenal support. Very good products. It helps with thyroid and adrenal gland problems. Fast delivery, happy customer!
LIEBENS Kim
10 Days
Speedy and efficient service (via FedEx).
Barry Humphries
11 Days
The ordered item quite efficiently delivers to me !
LEUNG Wing Chau
12 Days
Just perfect
Leny bermondsey
12 Days
Very good, and very efficient.
Mo
13 Days
Excellent and thrustworthy!
KLAVENES Bjorn
20 Days
I am very happy with the products, they are clean and strong. You get real improvment in health. But your resent change with the desing of packets is stylish but not attractive. Also I wish back the fast delivery.
MU
22 Days
On time,always help full
Isuf Koci
26 Days
Very prompt service. Website easy to use. Delivery quick. Product is worth every penny. Happy customer 👍🏾
Sheba Kelleher