1991
A pioneering vision of preventive healthcare in France
In 1991, prevention was not part of discussions around the French healthcare system; dietary supplements were rare if not absent from pharmacy shelves.
This was in sharp contrast to the United States where supplements were booming and where taking care of your own health was a high priority.
Convinced that preventive self-care was possible – and indeed necessary, SuperSmart took inspiration from what was happening across the Atlantic and quickly established itself as a pioneer in nutritional supplementation in Europe.
1992
Initially in pharmacies
In 1992, SuperSmart began by approaching pharmacies as key points of contact with the general public on matters of health. This preventive healthcare approach proved compelling and the pharmacy network quickly expanded. By the end of the first year, around 2500 pharmacies were stocking SuperSmart products.
1993
Direct sales
At the same time, SuperSmart was raising its profile via mailshots and adverts in specialist and general press. Gradually, the brand began to publish its own newsletter – ‘Nutranews' – sent to regular customers. Several years ago, the printed newsletter gave way to a digital version, with articles on nutrition, advances in research and preventive health: the SuperSmart Blog.
1995
Prescription
In 1995, SuperSmart also went down the prescription route in order to introduce its products to doctors who could then recommend them to their patients. Naturopaths, micro-nutritionists, doctors, practitioners of alternative medicine... To this day, dedicated SuperSmart teams work closely with various health experts.
1996
SuperSmart on line since 1996 !
After building a reputation through direct sales, SuperSmart once again showed boldness and vision by launching, in 1996, the very first website selling on-line dietary supplements to individuals. The internet soon grew from its nascent beginnings to become hugely successful, encouraging the brand to devote all its efforts to on-line sales. Since first launching its website, SuperSmart has kept pace with developments in e- commerce, regularly offering new services made possible by advances in technology.
2002
A European player
Meanwhile, the company moved from its original location in the south of France to Luxembourg, a more central site for European and international development.
By collaborating closely with translators specialising in science and nutrition, and opening local branches, SuperSmart was able to produce its catalogue in 7 languages for worldwide distribution.
The SuperSmart team was also strengthened by multilingual advisers able to respond to customers' requests in 7 languages.
2010
Going green
Over the years, the entire catalogue has been reviewed to remove non-essential excipients, and to systematically offer organic, eco-friendly versions whenever possible. For example, the Calanus finmarchicus used in the production of Arctic Plankton Oil is harvested from the Arctic Ocean in total compliance with the local bioeconomic strategy; the fish oil in Super Omega 3 comes from sustainable ‘Friend of the Sea®' fisheries; Chaga mushroom is hand-picked and its active principles obtained by water extraction; the 5 plants that make up Wild Amazonian Formula are also gathered by hand from the Amazonian rainforest ... You can see many more examples by browsing the product pages that make up the SuperSmart catalogue.
2020
International reach
Having opened a US subsidiary in Miami, SuperSmart began expanding into Asia. First in China, and more recently in Japan, SuperSmart successfully adapted to the marketing and logistical challenges imposed by the cultural diversity and geographical distance of these countries.
After more than 30 years of expertise and continuous innovation, no other supplement brand is as comprehensive as SuperSmart, or present in so many countries in Europe, Asia and the United States.
